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Shell fuel card blog update: Cabbies fuel driving savings

The trusted cabbie. Oh, how we appreciate the sight of that gleaming line of cars in the rank after a night out, or emerging from airport arrivals, especially if it’s raining.  By their very nature, these are the fleet drivers who literally go the extra mile so we don’t have to. They put in limitless travel time every week and month, at unimaginable cost, and, like many fleets, are the ones who suffer the most when fuel prices rocket.

So, they made the perfect participants for a Shell experiment to determine how much money fuel efficient driving really CAN save you a year. And the results could have far-reaching benefits for every motorist in the country.

You hear a lot about similar studies suggesting that changing your driving habits can save you money. There’s a reason for that. It’s because they DO. If only more of us put in that extra effort; think how much money collectively we could save.

The Shell trial, which challenged 18 drivers to reduce their fuel consumption by ten percent over the course of a month, found that small changes to driving habits could dramatically reduce fuel costs. To the tune of just under £550, on average, per year!

After studying the driving style of the cabbies, to identify which was the most fuel efficient, Shell produced a set of driving tips which would give motorists maximum fuel efficiency, including turning down the air conditioning, avoiding over-revving and reducing the load being carried in the boot.

If all of the rules were followed, Shell claims, the average motorist would save £544 a year – the equivalent cost of two years’ road tax.

Fourteen of the cab drivers, picked from ten cities across Britain, were equipped with on-board computers which tracked driving behaviour, while a further four drivers tracked their performance themselves to see whether they would make more of an effort in implementing the tips.

At the end of the trial, the cab drivers exceeded their initial target of a ten per cent fuel consumption saving over a month, doubling it to 20 per cent.

Melanie Lane, General Manager, Shell UK Retail, said: “We know fuel prices are high right now so it’s important that we help people save fuel and money.

“We’re pleased to see that our drivers have taken the challenge so seriously and on average have doubled our expected fuel reduction target. We hope this campaign can show that if cabbies can do it, all drivers can become smarter, more fuel-efficient and see the impact on their pocket.”

Please spread the word about this study. This will not only help individual motorists having big chunks taken out of their monthly household budget by fuel, but businesses with fleets of ten, twenty or a hundred drivers. If you fancy finding out more about how fuel-efficient driving can help, read more on Business Fuel Cards.


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Oct 21, 2011
4:53 am

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